If you run a small business, local SEO should be your bread and butter when it comes to digital marketing. Here are 8 local SEO tools you should be using.
How important do you consider SEO to be for your business? Do you make sure to conduct keyword research for your content? How about optimizing the technical aspects of your page?
While its importance is obvious, following SEO standards can be intimidating. With search engines regularly tweaking their algorithms, you may worry that your knowledge is out of date.
It can be busy enough just keeping day-to-day operations running. Trying to stay up-to-date on SEO strategies doesn't have the same immediacy.
Thankfully, there are a few fundamentals that have proven themselves. Keep reading for a list of eight local SEO tools that your small business should be using.
Google My Business
Google tools are going to be a theme here. There's a very good reason for that. As the number one search engine by a wide margin, it's best to adapt their practices.
Google My Business is an excellent tool that every small business can take immediate advantage of. Essentially it's a home within Google for your business. You know when you search a business and the results include contact information and store hours and such? That's Google My Business at work.
It only takes a few minutes to set up. However, Google will mail out a postcard with a verification code. This ensures your business is at the address listed. This helps keep things honest. As soon as you're verified, you're set. Google has your business registered and authenticated.
Google Search Console
This is an impressively comprehensive free SEO tool. Google Search Console has many features to ensure that your site is properly optimized.
It provides thorough information regarding page errors and keyword rankings. It tells you how often your site came up for keyword searches and more. It will also provide you with stats on how many clicks you've received per keyword. It even measures your clickthrough rate from the search engine results page (SERP).
This information will allow you to better optimize your site. This, in turn, will result in a higher ranking.
Google Analytics is another free tool that helps you gauge the effectiveness of your marketing efforts. Learn what brings traffic and what keeps traffic. It also helps you measure the success of different marketing approaches.
It's easily integrated with Google Search Engine Console. Together, you have a comprehensive SEO powerhouse. They will help you grow your business. From proper optimization to insights on what content works, you can craft a go-to website for your customers.
Screaming Frog has a number of features that you can use to improve your SEO. Depending on your skill level and level of interest, that may be overwhelming.
Lucky for you, they offer the free SEO Spider tool. Enter your site's URL into the software to receive a full audit of your site's SEO health. It gives a simple overview of any issues that may negatively affect your site's ranking.
Having consistent NAP's goes a long way to improving your site's ranking. Standing for name, address and phone numbers, it's essential that you keep this information uniform.
Think of any directories that you may have registered your business on. Information may be correct or may have changed. The issue is that discrepancies will decrease your business's value in the eyes of the search engines.
Moz Local is an excellent, free citation auditor. It will examine business directories and report back any issues. It also informs you of any duplicate entries, which could also have an adverse effect on your ranking.
Backlinks are a powerful SEO tool. The more legitimate sites that link back to your page increases the value of it. Note the use of the word legitimate, though. Sites that are seen as providing spam will actually hurt your site.
You can use Ahrefs to examine your site and reveal any backlinks from undesirable pages. Use this information to either disavow or remove these links.
Another feature of Ahrefs is that you can analyze competitors' sites. Learn where their traffic is coming from and use that data to build your own backlink strategy.
Content is the best way to draw an audience. To make sure that the audience you want is able to find your content, you'll need keywords. These are the terms that define the topics you want to cover. By using popular keywords, you have the opportunity to expose your site to anyone searching that topic.
A great free tool for determining what keywords to use is UberSuggest. If you're new to keyword research, start small. Enter the general terms that are relevant to your business. Not only will UberSuggest provide you with the data on that keyword, but it will also suggest a number of other terms.
The proper use of keywords is one of the most fundamental SEO practices. Get comfortable with this tool and give your content the audience it deserves.
So now that you have a whole suite of SEO tools, you find yourself drowning in data. What you need is an easy way to compile the data into a report.
Along with their collection of SEO tools, Raven Tools can also automate SEO reports for you. Schedule the frequency based on your needs. Raven will pull from your tracking tools to create marketing reports that detail your efforts in depth.
After all, evaluation is an important step in any marketing campaign. This is a great way to have a comprehensive view of your online business.
Local SEO Tools and Your Business
SEO is a mix of science and art. Combining a number of technical practices with well-crafted content is the path to the top of the SERPs. These local SEO tools will assist you in making the journey.
If you find all this overwhelming or if you want to discuss your SEO plan with a professional, let us know. We have a proven approach to help any business grow their online identity.