Your small business will never get off the ground if you don't have a proper website set up in today's day and age. Here are 8 compelling reasons why your business needs a website in order to be successful.
About 81 percent of all adults use a smartphone. They look up websites on a daily basis when they need a service in their local area. This means that if your small business doesn't have a website yet, you're losing out on all that business.
If that hasn't convinced you, here are 8 good reasons why your business needs a website if you want to stay afloat.
1. People Use the Internet As They Use A Phonebook
When someone needs a service, they don't pull out the large brick-sized book anymore to check the local listings. Instead, they take out their phone and look at what businesses are around on their smart devices.
The internet acts like a phone book but with a few more extra features. You see, they won't just get your business they will also get a list of reviews from other customers.
They will compare these reviews with your competitors and if you have better reviews they will go with you. This is why your business needs a website. They can't look you up if you don't have one so they will visit your competitor instead.
2. It Will Give You Credibility
Customers expect businesses to have a website. If you don't have one this will ruin your credibility in their eyes.
It will raise questions such as, are you just not technologically savvy enough to make one? Are you new and just haven't gotten around to it? Or can you just not afford it? These are all things that you don't want your customers thinking.
3. A Business Website Will Give You A Means Of Marketing
Having a website gives you an online presence sort of like having a big billboard on the internet for your business. Think of it as just another chance to introduce people to your products.
You can't just put a website up and call it a day, however. You need to also keep search engine optimization, blogging, social media, and other online advertising in mind. Use the internet to your advantage!
4. Save Money
If you're just starting out, you might think that you can't really afford a professional website. The thing is, you can't really afford not to have one either. An extra 100 dollars to your budget a month sounds like a lot, but it's really not in the long run.
You can have your website going 24/7, this means that your store will always be available because you can take online orders. You will also be generating a lot more physical revenue from customers who find you online and take an interest.
So with that in mind, that extra 100 dollars a month doesn't sound like too much now, right?
5. You Control Your Business Narrative
First impressions are really the only ones that matter so you don't want to lose the chance of a good one. You can't control what people say about your business in reviews and social media, but you can control the impression customers get when they visit your site.
Your website makes it possible for you to tell your story and let potential customers know what you're about before they go out and read possibly nasty reviews. It's one of the biggest reasons why your business needs a website. Your business narrative will build on to that online presence advantage we were talking about earlier.
6. Stay Ahead Of Competitors
Just because you don't have a website, that doesn't mean your competitors don't. If a customer has a vague idea about what they need they're going to turn on their phone or computer to search for deals, reviews, and testimonials.
Once they get all this information, they may decide that they want to go with your business. But without a site, they can't find you.
Your competitor though, they come prepared. They have a website so the customer you could have had bought from your competitor because they found them easily.
7. You Have A Wider Audience
When you have a website people from all over the globe with an internet connection and a device can find you. If you have an online store, this means they can shop from you too.
Think about all of the people who can't get to your store physically but can still benefit from your products. It's a lot.
Not only is it a good medium for selling products but it gives you the opportunity for communicating with others from all over the globe as well. You can answer emails and accept phone calls from basically anyone and vice versa.
8. You can Earn Money in your Sleep
If you don't have a website then your business hours are limited to when your store is open. Everyone has to go home or go out to lunch eventually, so you can't be there 24/7 and when you're not open, you aren't making money.
If you have a website you can influence people's buying decisions all hours of the night. Someone can come in and buy what they need once you're open or if you have an online store they can shop right there in the comfort of their home.
You're literally making money while you're sleeping, and it's also just convenient for your potential customers.
Why Your Business Needs a Website ASAP
By not having a website, you lose out on all kinds of business that you could have had otherwise. You can not only use it as a separate marketing mechanism, but you can also use it to conduct business at all hours a night from anywhere in the world. Your competitors will certainly have a website so you can't afford to not to jump on board.
If you're ready to build your online presence by creating a website, contact us to get started.