Are you looking to hire an SEO company in Colorado Springs? If so, read on to learn how to find the best Colorado Springs SEO company.
Are you a small business owner who's trying to reach a wider audience? Have you heard about SEO but aren't sure what it means?
SEO, or search engine optimization, is the process of making your website more accessible and relevant to your customers. Most small businesses spend 2% of their annual revenue on advertising, but is that enough?
Are you captivating your customers and turning leads into conversions? Or are you struggling to get that market share?
If you need Colorado Springs SEO services, this article's for you. We'll give you some pro tips for how to find a great SEO company. We'll also help you avoid some common SEO-related mistakes.
Review Client Reviews Online
To start your journey to find SEO in Colorado Springs, you might want to start with referrals. Is there a local website that you enjoy using? You can ask the business owner which SEO company they go through.
You might also type in "SEO near Denver" and find a list of companies. How can you tell which ones are worthwhile?
You can start by reading customer reviews to get a sense of these companies' reputations. If an SEO firm has complaints, how did they handle them? Are they polite and timely with their responses?
Once you find a few contenders, take a minute and look them up on the Better Business Bureau. You'll be able to see their overall grade, as well as any complaints on record.
Overall, you're looking for companies with positive word-of-mouth and great client reviews. You're also looking for a firm that has a high rank on Google search, but don't rule out smaller firms. They might have better pricing.
Meet with SEO Companies in Person
Optimizing your small business website means that you're creating a clear, organized site. You want your customers to have a good "user experience," or UX, and you want to raise as high in search rankings as possible.
Basically, you're looking for organic SEO services that focus on improving your website. If you meet with a firm that promises you the first spot in search rankings, you should be suspicious.
There are many factors that go into search rankings and, depending on your industry, the top spot may be taken. You can still build a thriving business even if you're not right at the top of the charts.
Organic SEO involves finding the right keywords. Even before customers search for a particular word or phrase, Google has already scanned and indexed trillions of websites.
The search engine then uses technology to find websites that have certain groups of keywords. You need to have relevant, original content to attract Google's attention.
When you meet with an SEO firm, ask them whether they provide original content. The answer should always be a resounding "yes."
Trust your instincts. If you don't like the first few SEO companies, keep looking. You don't have to go with a local company, but it's a real time saver if you can meet in person.
Set Specific, Measurable Goals
Whether you're looking for marketing companies in Denver or Colorado Springs, take the time to share your goals with your SEO company. There are dozens of services that SEO companies provide, but they can help you narrow your focus.
You might want to start with an SEO audit. The SEO company will analyze your website and let you know how to make it more effective.
If you're not great with computers, don't worry. SEO firms are designed to help you retain your customers and convert warm leads into sales.
While you might want to draw more traffic, don't focus on that as your only metric. The quality of your traffic is more important than the quantity.
If you include keywords, links, and a few other technical details, you can attract long-term passive traffic to your site.
SEO firms can also help you upgrade your website. You're looking for an easy-to-use, attractive website. You'll need a way to capture email addresses so that you can send sales emails and promotional marketing material.
Another goal that's great for small businesses is to attract more mobile phone users. Every year, Americans spend more than $150 billion using their phones.
It's worth your time to break into that market, no matter what your industry.
Avoid "Black Hat" SEO Tactics
"Black hat" SEO refers to underhanded tactics that are supposed to improve your website. The SEO company might recycle content, for example, or they may link your page to dozens of random websites.
The only way to optimize a website is to take your time and do it right. SEO pros would never think of re-using content. They'll also take the time to perform dozens of technical steps like link optimization and meta tagging.
Again, don't worry if computers aren't your forte. SEO pros know what they're doing and it's not a magical process. Underhanded black hat SEO firms talk about magic and secrets, but SEO is straightforward and above-board.
If you meet with an SEO company that won't give you a clear contract, keep going out that door. Contracts and expectations should be clearly set before you sign any paperwork.
Find a Colorado Springs SEO Firm
Connecting with an experienced Colorado Springs SEO company can help your website get on the right track.
There are more than 70,000 Google searches every second. Imagine what could happen if your website doubled or tripled its traffic. What if you could raise your conversion stats by just a few points?
Marketing can be most effective when you know that you've got the right SEO company. We work with small businesses to create conversion-oriented websites that hit all the right notes.
Take your time to find the right SEO company, and make sure that you're comfortable with them before you commit. We offer free consultations and would love to talk with you about your plans for growth.
Give us a call or send us a quick note online. We'll get back to you quickly and we can schedule our initial meeting.