Could your small business use a boost in sales? You didn't work this hard to fall short because you can't find more customers.
While every business' sales are sure to plateau at some point, yours don't have to. It's as simple as sprucing up your website.
If your website isn't up to par, you can rest assured that you won't be seeing many new customers. In a shocking survey, internet users were asked for the reason they left a website that they deemed mistrustful.
94% of them said it was because of the web design elements. Just like appearances in real life, appearances on the internet mean a lot as well.
To make sure your business website is successful, let's go over the key elements needed.
While this website element may seem like a no-brainer, a lot of businesses forget this crucial part. Having an easily accessible way for customers to contact you is key.
No one likes to search around a website for hours looking for an email address. To make sure your contact information can be accessed, have it listed on your menu and footer. For content, such as blog articles, include a call to action at the conclusion telling readers to contact you.
In order for people to explore your site, you'll need a menu that's clear. Clear in the point of being easily seen, legible, and with minimal pages.
Don't overwhelm your visitors by cramming in every single page that's on your site. Opt for a drop-down menu so that when users highlight a certain category, like 'shop', they can then choose the subcategory such as 'shirts'.
As for legibility, we're talking about your fonts. Using a fancy script or heavily bolded typography will be hard to read. Instead, the safe font choice would be something in the sans-serif family as they're modern.
When it comes to your menu being seen, make sure the font is large enough. The best place for your menu to go is up top since that's what most users are used to. Placing it to the side or somewhere else will make navigating your site confusing.
Social Media Buttons
As a business owner, you want customers to connect with you outside of your website in the online world. That's why if you haven't already added social media buttons to your site, you need to.
You can connect to all the platforms you're on such as Instagram, Facebook, even Tumblr. No matter the sites you're on, let your customers know.
Social media acts as a marketing tool. With utilizing those platforms, you won't be able to keep in touch with your target audience. You can showcase these buttons near your menu, footer or email subscriber box--any place that they can easily see them.
Potential customers often have a lot of questions for a business they're thinking of buying from. They want to know their options from the beginning without having to search for them. That's where an FAQ page comes in handy.
This is a place where you can list customers' most asked questions. It could be something simple such as shipping options or more complex inquiries like materials (or ingredients) used.
But don't think you only have to list questions from customers. Think of it more as a place to list your company's most valuable information. Anything that customers can find there rather than reaching out to customer service.
For whatever industry you're in, here's a brief list of the kind of information you can include on your FAQ page.
Our mobile devices play a bigger part in our lives now than they did ten years ago. That said, your website will only be successful if it's mobile-friendly.
Without that crucial element, you won't be seeing much traffic. Users want to be able to access your site on their smartphones and tablets.
To ensure your website is mobile-friendly, you'll want to check off a few things from this handy list we created.
People want to know their information will be safe on your site. Rather than tell them their information is being secured, show them.
For starters, having an SSL certificate ensures them that you can be trusted. This is the "HTTPS" wording located at the beginning of your URL.
Simply put, that certificate means that all communication between you and your customers is encrypted. Social security numbers, credit card numbers, and other personal information are protected so your customers can shop with ease.
Last but certainly not least, if your pages aren't optimized, you can forget gaining traffic. SEO is crucial for every small business, no matter your industry.
To optimize your pages, research which keywords are relevant to your niche. Get into the minds of your customers by thinking of what phrases they'd associate with your business.
Once you have a list or two of these keywords and phrases, implement them into your page's titles and meta descriptions. This is so you can tell search engines like Google what your website is all about. If you implement keywords properly, you can also find yourself ranking high on the SERPs (search engine result pages).
Make Your Business Website Successful with These Elements
In order to have a successful business website, these elements are important to incorporate. A website that's not only beautiful but functions properly will ensure you more traffic which means more sales.
Ready to get the website of your dreams? Contact us today!