SEO Sitemaps: How to Make Sitemap That' ll Improve Your SEO Ranking
What is a sitemap? And how can you use one to help improve your rankings? If you want answers to these questions then check out this guide to SEO and sitemaps.
Converting website visitors into actual customers is a lot harder than most business owners realize. Only around 22 percent of business owners claim to be content with their current conversion rates.
The key to increasing website traffic is optimizing every aspect of your website for search engine success. While most business owners know about the importance of developing a keyword and content strategy, many fail to realize how important their sitemap when it comes to getting search engine attention.
An adequate SEO sitemap strategy can make attracting new customers much easier. In essence, a sitemap provides search engines with a blueprint of your website. The metadata found in your sitemap also informs search engines about how often pages are being updated and how these pages relate to one another.
Are you trying to optimize your sitemap? If so, consider the helpful tips below.
SEO Sitemap Optimization is Easy With the Right Tools
One of the main mistakes most business owners make when it comes to their sitemap is attempting to update it manually. Often times, this will lead to this task being ignored and a website's search engine ranking suffering as a result.
Instead of adding one more task to your already overflowing plate, you need to find tools to help you with this task. Luckily, there are a variety of tools that can automatically update sitemaps on a regular basis.
If you are using a WordPress website, you can use the built-in Yoast SEO program to handle this important job. Before downloading a plugin or software program, you need to make sure it is compatible with your website.
Submit Your Sitemap Directly to Google
If you are new to the world of sitemap optimization, you may not realize that you can submit this important file directly to Google. Adding a test sitemap on the Google Search Console can be very beneficial.
Once you have uploaded the sitemap, you can test it to see if there are any errors present. If Google gives you error messages, your main goal needs to be fixing these problems immediately.
By submitting this sitemap, you can also begin the process of having the pages on your website indexed by this search engine. Doing this will allow you to get on Google's radar and begin your ascent up the search engine results ladder.
Learn About Prioritizing the Pages in Your Sitemap
Among the main factors Google will consider when ranking your website is its overall quality. If the sitemap you have has mistakenly prioritized low-quality pages, it can affect your rank significantly.
Your main goal should be directing search engine bots to the best and most important pages on your website. The pages you direct the bots to should be optimized with content, video, and images.
Properly prioritizing the hierarchy of your sitemap is no easy task. If you are apprehensive about trying this on your own, you may want to reach out to SEO professionals for assistance.
Find Out Where Indexing Issues are Occurring
When trying to have success with sitemap SEO, be sure to pay close attention to issues with indexing. If you notice that all of the pages on your website have not been indexed, it may be due to errors on these pages.
If you are running a large e-commerce website, finding these indexing issues can be challenging. Most experts recommend splitting these pages into different sitemaps. By testing each individual sitemap, you can pinpoint where your problems are.
Once you have located the problem pages on your website, you will need to make a decision on whether to fix them or label them as noindex. By labeling these pages noindex, you can avoid these problems in the future.
Your Sitemap Needs Canonical Versions of URLs
Often times, e-commerce websites will feature a number of pages that are similar in nature. Failing to provide context to search engine bots about these pages can lead to big problems.
One of the best ways to solve this issue is by creating canonical versions of your various site URLs. Doing this will make crawling much easier for search engine bots. The easier you can make the crawling process, the higher your site will ultimately be ranked.
Larger Sites Need a Dynamic XML Sitemap
Are you running a large website and are having trouble keeping up with all of your meta robots? Rather than continually dealing with this issue, you need to think about creating a dynamic XML sitemap.
These particular sitemaps will determine when a page needs to be changed from index to noindex. While you can create a dynamic XML sitemap manually, it can be extremely challenging.
The best way to accomplish this task is by using software programs designed to generate these sitemaps automatically. Not only will this save you time, it can also reduce the number of errors in the sitemap.
Keep Your Sitemap as Small as Possible
If your sitemap is over 50 MB, it can actually put a strain on your server. The last thing you want is for your site to run sluggishly due to this issue.
Google and Bing only accept sitemaps that are 50 MB and below. Keeping your sitemap lean can help you avoid server-related issues and can also make it easier for search engines to crawl the site.
Focusing on prioritizing key landing pages is a great way to keep your site effective and small in size. Continuously optimizing your sitemap is essential when trying to remain high in search engine rankings.
Hiring the Right SEO Professionals is a Must
If you are like most business owners, you have very little experience when it comes to SEO sitemap planning. Instead of making mistakes with your sitemap due to this lack of knowledge, you need to find the right professionals to work with.
Looking for an experienced SEO company to help you with your sitemap optimization? If so, contact us now to find out about the marketing services we offer.