9 Ways the Different Types of Social Media Ups Your SEO Game
Did you know the different types of social media have a huge impact on your SEO rank? Here is how they do it.
There are several different types of social media. From Facebook and Instagram to Twitter and LinkedIn, each platform boasts of its own unique audience and strengths.
But did you know they can help with your SEO, too? It's true! However, how they help is not as obvious as you think.
Social media plays a unique role in the search engine optimization realm. So unique, in fact, that it's remained a hot topic among SEO specialists for years. Yet with Facebook, YouTube, Twitter, and Instagram holding fast in the ranks of top 20 websites across the globe, their influence isn't to be ignored.
Discover how you can use social media as part of a successful SEO strategy below.
9 Ways Different Types of Social Media Can Boost Your SEO
Google is an enigma constantly put under the SEO microscope by experts in the industry. Because the search engine behemoth doesn't tear down the veil between its algorithm and its users, we're left interpreting how it works through gathering and analyzing data as well as trial and error.
Yet a lot has been discovered through this approach. Here's what we've learned:
1. It Increases Your Odds of Gathering Backlinks
When you share new links to blogs, news, and other content featured on your website through popular social media channels, you increase your odds of gathering backlinks.
Consider the art of "viral content". As an article ramps up its engagement and exposure through social sharing, it gets noticed by readers who may read your content and later use it as a source in their own posts.
The more traction you get on social media, the higher your odds are of gaining backlinks through this exposure. These backlinks then boost your website's credibility, and, in turn, your rankings.
However, this will only happen if the content is worth linking. Make sure you publish and share useful content that is both relevant to your audience and informative enough to share with others. Common knowledge doesn't travel the way breaking news or insightful studies do.
Social media gives you the platforms to reach a massive audience, but it's up to you to create enticing content worthy of their attention.
2. Social Media Helps You Establish and Grow Your Audience Base
Facebook alone boasts of nearly 2 billion users. That doesn't include the numerous others browsing content on Twitter, Reddit, YouTube, Pinterest, and more. In today's market, your audience is at your fingertips.
But what does that have to do with your SEO strategy? A lot, actually. The purpose to search engine optimization is to get your content noticed.
By building and nurturing your social media audience, you set your brand up to communicate directly with your target audience. With each new publication of content, you have the opportunity to share it with these individuals who show an interest in your product, brand, or service.
Foster engagement and you can build your brand, increase its recognition, and improve your clickthrough rates on Google search pages. After all, people gravitate toward names they recognize and trust.
Dominate social media and you'll become one of those credible sources they lean toward.
3. Social Media Beefs Up Branded Searches
This tip is a golden egg for your keyword strategy. Google's algorithm is constantly analyzing connections between keywords and phrases. If your brand is coupled with specific keywords, then the algorithm will start to associate them with each other.
For example, "Nike Tennis Shoes" when searched often enough will start to increase its search engine rankings for the keyword "Tennis Shoes".
But what does this have to do with social media? As we stated before, social media is a place to find, grow, and nurture your target audience. When people discover you through social media channels for the first time, that discovery often leads to a Google search with your name and product.
Google takes note of these searches. As they increase in volume, so does your content with your brand name attached to it. While it's an indirect approach, it shows just how influential high volume social media content can be.
4. Take Advantage of Videos to Produce Traffic
Video marketing should no longer sit on the "optional" list in people's SEO strategy. With 2019 projected to attribute 80 percent of internet traffic to video content, it's time to jump on board.
But how does this work? Video advertising through YouTube, Facebook, and other platforms offer call-to-actions such as following a link to your website for more information or to execute an action.
Just like through other content, this kind of engagement can increase your exposure, your traffic, and your search engine rankings.
5. Social Media Links Do Have Some Influence Over Your Search Engine Rankings
While links posted in social media content may not have the same sway as the content on your website, it isn't invisible. Search engines can pick up on what's trending on social media.
If your link goes viral, the algorithm will take notice. The frequent appearance of your name and content builds your credibility. Even if it's a smaller influence than backlinks, it's still worth using to your advantage.
6. Social Media Profiles Count as Additional Pages to Rank Online
Your website will likely never have the traction that Facebook, Instagram, and other social media sites do. However, you can use this to your advantage. When you create branded profiles, you generate new content that features your business.
This can help new or potential customers find you online, especially if your SEO is still in its early stages.
Do You Have an SEO Game Plan?
Using various types of social media to boost your web presence is only one of many strategies that make up a comprehensive SEO plan. If your business is lacking a clear-cut strategy for growing its web presence, let's talk.
We have several different SEO packages, each one designed to cater to a specific goal, budget, and more. If you're unsure which one is right for your business, let one of our experts guide you through the options and explain which works best to help you meet your business goals.
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