Are you a new blogger and not sure where to start with SEO? Here is how you can make your first introduction blog post rank through the roof. New Year, New Google ranking? As 2019 rolls in, make this year the year you finally get your blog ranking on Google. A strong web presence is necessary for small businesses and a blog is a great way to get content on your site that will draw visitors in.
It's not a field of dreams scenario, though. If you build a website, the visitors won't necessarily come. You have to work to get those visitors to your site and it all starts with your introductory blog post.
Keep reading to learn more about SEO, why it's important, and how you can get your introduction blog post to rank higher on Google.
What is SEO?
SEO stands for search engine optimization. The idea behind SEO is to increase traffic to your website organically (which means that its non-paid traffic). Google is the most popular search engine, so knowing how they rank web pages is necessary to boost your SEO rankings.
When someone searches for a topic, the search engine they use wants to send them to the best source out there. The things that the search engine is looking for include:
Performance: how fast is your site and does it work?
Authority: does your content show authority and do other websites link to yours as a reference?
Content: this encompasses the information presented, text, and the titles and descriptions
User experience: is your site easy to navigate? is it user-friendly? does it look safe or shady?
Essentially, you want search engines to deem your site as a credible source and include it in their search results.
Why Is It Important?
SEO is important because it makes your site available when people are looking for specific things. You want your site to be front and center if someone is looking for a product, service, or information.
SEO can seem a bit complicated, but it doesn't have to be. If you know what the search engines are looking for and what they aren't looking for, you'll be able to do some basic SEO work on your site.
Some of the things that search engines aren't looking for is keyword stuffing, which is overusing keywords. You can't just sprinkle keywords throughout your website and hope for the best.
Buying clicks also won't help you with SEO and neither will a poor user experience on your site. If it's not easy to navigate your page, users will leave quickly.
This is called the bounce rate. If it's high, there's a good chance that your site is not set up properly or is not user-friendly.
Now that you know a little bit about SEO and what search engines are looking for, let's talk about one of your first blog posts: your introduction. Your introduction is important for a number of reasons, so you want to make sure that it's optimized ranks high.
How to Boost SEO for Your Introduction Blog Post
As a blogger who is just starting out, you want your first post to draw in your readers and make them want to come back to their site. Blow it with your first post and they might never come back. That's a lot of pressure, right? Luckily, there are lots of different tutorials out there with tips to write a great introduction blog post.
Not only is the content important to get readers to come back, but you also want to make sure your introductory post is ranking on Google and other search engines so it's showing up when people are searching for a topic relevant to your site.
1. Do Your Keyword Research
There are several different keyword research tools out there that you can use to help you determine which keywords to use. Pick a few with longer phrases (ideally 3 or more words) that are relevant but not overly competitive.
Your post should have a topic and one main keyword that is used strategically throughout (detailed below) and secondary ones that are also relevant.
2. Optimize For Your Keywords
Don't just litter the keywords throughout your post without any strategy. You should also avoid offer-stuffing the post with them. They should be contextual and organic.
Definitely include them in the title and throughout the article, particularly in the introduction and conclusion, and in your headers.
3. Word Count Matters
Word count isn't an exact science. Most experts agree that its quality over quantity, but in general, longer posts rank higher than shorter ones.
A good target length is between 1,000 and 1,500 words, but don't write fluff just to hit those numbers. A shorter article with more relevant and useful content will always be better than a longer one full of fluff and irrelevant details.
4. Promote The Post on Social Media
Use your various social media accounts to promote your post. As a new blogger, you might not have a huge following at the beginning, but you should still get your content out there with social media.
5. Make it Readable
In addition to content, search engines are also looking at how readable your content is. Is it super technical and full of jargon? Or simple and concise? Keep your topic and audience in mind. If it's a complex topic, don't dumb it down if it's going to impact the content.
A good tool to check this is the Hemingway App. This allows you to see what grade level your writing is at. It's a good idea to keep it at 9th grade and below.
6. Include a Useful Meta Description
The meta description is the small description of your page that shows up in the search results. If you don't provide one, search engines like Google will just show a small snippet from your post.
An effective and clear meta description might make a reader more likely to click on your page over one with an ineffective description.
7. Make Sure it is Mobile-Friendly
Over half of all web searched are done from mobile devices rather than computers. If your site isn't mobile friendly, your readers will be out of there quickly.
Not only that, Google displays mobile-friendly search results first, so the benefit of having a mobile-friendly site is twofold.
8. Link Internally
Internal links are links to other pages on your site that you include in your posts. Since the introduction is your first post, you won't necessarily have many (or any) internal links at first, but you can always go back and add them as you post more and include more content.
This is a good way to keep people on your site and expose them to other useful content you might have.
The Bottom Line
The introduction blog post is a necessary tool to get readers to your site and keep them coming back. Using these SEO tips will help ensure that you are getting site visitors organically.
The good news is that you don't have to go it alone. If you find that you don't have the time to optimize your site, we can help. Our services include SEO and website construction and optimization.
Contact us today to see how we can help you rank higher.