SMB Webworks is your Colorado Springs small business marketing and website development solution. Have you been looking for just the right opportunity to have a website and digital marketing done but haven’t wanted to drop a ton of money upfront on a website? With us you can spread the cost of the site across several months in one of our pay as you go packages. Not to mention, if you combine our marketing and a website programs, not only is that a recipe for success but you’ll save money at the same time
Why Choose Us for Your Colorado Springs SEO Marketing?
It’s simple really. Your success is our success. We offer a wide variety of plans so that pretty much anyone can have a successfully marketed website. If you don’t have a site or have one you’re not particularly happy with give us a call. We’ll work with you based on your specific needs to build you a custom fit program or you can simply sign up for one of our existing packages and let us do the rest.
Why Does My Small Business Need SEO Anyway?
First thing is first, there aren’t a lot of other online marketing investments that perform quite like SEO. No matter how much money you put into it, competent SEO work can always yield results. Not only does it make a great online foundation for your Colorado Springs business, SEO also provides longer lasting results than a lot of other types of marketing.
Although, paid marketing is a great investment. Once you stop paying for ads, you will no longer see results from that type of marketing. With local optimization for your Colorado Springs small business, you can continue seeing long term SEO results as well as general traffic increases for months, even years after the work is done.
If you are looking to break into the online marketing world, SEO is one of the best places to start, especially if you are looking for long term results and don’t want to break the bank with your marketing. SEO can provide a local presence for your Colorado Springs small business as well as proper results in search engines to help you appear in and be relevant for key search phrases.
Let’s do a quick intro for those of you who aren’t quite up to speed with the concept.
SEO or Search Engine Optimization is the practice of updating meta data, website content, offsite resources, etc. to cater to what both people and search engines are looking for based on a query or search parameters. Basically, SEO is a way to ensure that your business shows up in popular online searches. Colorado Springs small business SEO can provide lasting effects that are often more effective than many other marketing methods.
“How Can I Tell If My SEO is Working?”
SEO is not only a sound investment for your Colorado Springs small business, it also offers several ways to track your progress and can provide insights on how to improve your company overall.
From using Google Analytics data to track user interaction across your site to creating goals to see if they are interacting with ROI relevant destinations such as a phone call links or submission forms. SEO is an often-underrated powerhouse of valuable information.
There are also a lot of more obscure SEO related ways to track progress. Now, these can often times come at a premium, so don’t expect to use some of these methods without additional cost. You also need an appropriate sample size or audience for statistical significance. Which is why beginning with a small business SEO program first to gain that audience is a good idea.
There are heatmaps to see exactly where users are clicking (or trying to click). This is useful if someone continuously tries to click a picture and you’re missing an opportunity to convert that click
Conversion Rate Optimization or A/B testing tactics that can provide multiple different experiences to a wide variety of users to test their reactions. This can be a useful way to test different color schemes or button placements to see if a page is effectively converting or not.
If you want to get super creepy there are even user behavior recordings. This is basically a video record that shows you exactly what people are doing on your website. There is one issue with this method it can slow down your site. However, if you need to be on a big brother level with your visitors, this is a good way of doing so.
Overall SEO is One of The Best Online Marketing Tactics
That’s right! I know some people will disagree but consider this, what other marketing tactic provides such long terms results and impacts so many different facets of your business? By optimizing your website you’re not only impacting search results but connecting with thousands of other online avenues which can spread to other websites, forums, social media, or even become word of mouth.
I’d venture to say that if you’re not doing SEO, you’re not doing business.
By Brett Barney – Senior Digital Marketing Project Manager