If you have a business in Colorado Springs, you should have a website. Not only does it establish trust with a potential client or customer, it’s a building block of a modern-day business. Having the trust of the Pikes Peak community is paramount in this area.
In general people expect a business to have a website and physical location. Not having a website can raise questions in the mind of a customers. You don’t want people to start searching for whether or not you’re a real business.
In my 7+ years in marketing, I’ve worked with hundreds of small businesses. Many of those businesses were in Colorado Springs. I’ve seen a lot of companies with websites outlast ones that did not. Don’t be that company. Unless or until the next big media trend comes along, the internet is here to stay, and you should be too.
Some small businesses in Colorado Springs are still not using the internet to conduct business and that’s a HUGE mistake. Consider this, when you are looking for pretty much anything for your business or personal life, where do you start? If you thought the internet and more specifically Google, that’s where about 85% of people begin their search for a product.
Based on the numbers above Google is where you want to be as a business. The way you facilitate that for your social media, local profile, and any other online presence is through your website and proper online marketing. This is why It’s imperative that you have a website and a good SEO and/or Digital Marketing team behind you.
Clutch reported a whopping 29% of small businesses do NOT have a website. That means that almost 30% of those small businesses are either planning to fail or have so much money that the internet just can’t keep their attention.
There are a lot of businesses that are missing opportunities because they don’t have a website and are not in Google’s search results. With a lot of Colorado Springs businesses being so community driven, it’s more important than ever to engage these local users online. A website and proper marketing are great ways to do that.
Mobile Friendly Websites
Being able to ask your phone questions and having an answer provided almost instantly is a growing trend. Being part of those results is where you want to be as a Colorado Springs small business.
Make sure you do your research. Your site should be fully responsive and dynamic. What does that mean? Not all devices have the same size screens. To compensate for screen size, responsive designs are used to cater to almost every device and resolution there is.
It’s important for your site to be easy to use on a cell phone. Obviously, a cell phone isn’t a computer. People aren’t always sitting at a desk with a keyboard in front of them. With cell phones people are much less likely to act as a captive audience. They want options and results fast. If your site isn’t mobile friendly, smart phone users probably aren’t going to wait around for what you’re offering. Even if it’s what they want. Make sure you have an expert developer building your site.
Additional Marketing Opportunity
Getting people’s contact information can sometimes be difficult in person. Thankfully, with a website it can be super easy to gather names, emails, phone numbers for a contact list.
It’s good to offer an incentive for people to provide their information like an eBook or newsletter. However, simply being able to compile a contact list for later use could be invaluable to your marketing efforts in the future.
For those of you who aren’t allergic to the internet or otherwise working on a classified project, it’s time to get your business online and marketed to the online masses. Start taking advantage of the wonder of the World Wide Web.
We’d be happy to help you start your journey. Give us a call or contact us today!
By Brett Barney – Senior Digital Marketing Project Manager