If you're going to set up an ecommerce site, then there are some website features you simply must have. We take a look at 9 of the most important.
Are you thinking of creating a website for an online store?
The task can seem daunting as you look at your competition's website. They make a great first impression by capturing your attention and tempt you to buy their products.
How can yours be as great as that? Rather than feel defeated, use it as inspiration as to what yours should look like.
After all, it's all about what you include on your website. While you don't need to include the kitchen sink, there are some key website features that'll be sure to make your site stand out from the rest.
Curious to know what they are? Let's get into it!
High-Quality Images and Video
No longer are people impressed by online stores that only post one photo with a brief description and the price. If you want to increase sales, you need to wow those who visit. That starts with high-quality photos and videos.
While your photos shouldn't be grainy or blurry, you'll also want to display the product from multiple angles. This gives viewers a chance to really see the best features.
If you're having trouble perfecting your photography skills (and you don't want to pay for a professional), here's a brief list of what you can do:
Include a Frequently Asked Questions Page
Whether you've been in the selling game for a while or are just starting out, people are still skeptical about buying from brands they're unfamiliar with. Tons of questions go through their mind when looking into new ecommerce stores to buy from.
To ease their concerns, having an FAQ page will be beneficial for both you and potential buyers. This is where you can post common questions customers might have and what you'd like to let them know. It's all about building trust and credibility to ensure potential customers feel safe buying from you.
Make It Mobile-Friendly
Today, everything is done through the use of a smartphone, tablet or another mobile device. That said, it only makes sense that you make your website mobile-friendly. That way, it's easily accessible through any device.
Buyers love the ease that comes with being able to purchase items on their phone. When you make your site mobile-friendly, make sure it's responsive, images don't take forever to load and that text is easy to read.
Have a Simple Design
A complicated design will only frustrate users to the point of no return. You don't need to add all the bells and whistles to make a great website.
When you keep it simple, you keep customers on your site longer. After all, you want your products to be the focus, right?
It should be easy to navigate and every element you add should have a purpose. You don't want to prevent users from buying your stuff.
Create Special Offers
From time to time, it's a good idea to host sales or create special offers. These can be awarded to loyal shoppers or those who are buying from you for the first time.
It's a way to say "thank you" and "we appreciate your business." Customers like to get great deals because that motivates them to buy more.
To start off small, you can offer free shipping. That'll be enough to pique customer's interest.
Include a Detailed Contact Page
As with an FAQ page, you also want to create a contact page that's clear and concise. Customers with questions and/or concerns about their order shouldn't have to spend hours searching for an email or phone number.
One feature that will benefit both you and customers is live chat. Adding a live chat feature is a great way to quickly answer any questions or address any concerns. Plus, it's better than waiting for a callback or a reply which can run a customer's patience thin.
Link to Your Social Media Profiles
Now, we're not saying to link to your personal social media profiles. You'll want to link to those in relation to your business or brand. Why?
This creates trust amongst those on the fence about buying from you. It allows you to build a relationship with customers. You can connect with them the same way you'd connect with friends.
Most of the time, when people do their research on an unfamiliar business, they start with social media. They want to see that you're active and engaging with people, rather than treating them as a number.
Craft a Return Policy
While you can include your return policy on your FAQ page, it's best if you separate it. This is so customers can clearly understand what you do and do not accept when it comes to returns.
And stating that you don't accept returns will turn off most buyers. We get that you want all customers to be happy with their purchase but they'll be even happier if they can easily return items.
Along with your return policy, you'll also want to touch base about exchanges. If they want to exchange an item for one that's less expensive, will you credit the difference? What about if it's more expensive, will you charge them the difference?
These are all important questions you'll want to tackle if you don't want customers wondering whether or not you accept exchanges as well.
Let Customers Know Their Information Is Secure
It seems like every month we're hearing about a new security breach. Cybercriminals gaining crucial information is enough to send shivers down every customer's spine.
To ensure your customer's information is protected, make sure you have an SSL certificate. This gives you the 'HTTPS' at the beginning of your URL. This means all information shared on your website is encrypted.
As another layer of security, use a firewall. This will block all malicious traffic from infiltrating your site.
These Website Features Are Key to a Successful Business
When you include these website features on your ecommerce site, you'll be well on your way to gaining more customers and sales.
Don't have the time to set up your own website? Let's us do it for you! Get a free consultation today!