If you're running a small business then local SEO can be a powerful way of generating business. We look at 9 great local SEO strategies for your small business.
About 95 percent of consumers use search engines to find local businesses. Many business owners underestimate the power of their websites. But, how can you make sure your potential customers find your site?
The best way to improve your ranking on search engines is to optimize your website. Not sure what SEO is? Search Engine Optimization (SEO) is when a website provides the information search engines need to rank it on their results.
Local SEO is one of the most important marketing strategies for your small business. Optimizing your website for local searches will improve its online visibility for customers in your area. Plus, it can help increase brand awareness and sales.
Ready to get started? Here are nine local SEO strategies to improve your online presence and lead generation.
1. Nail the Basics of SEO
Optimizing your website starts with the basics. Believe it or not, using the right keywords can do wonders for your online visibility. You may think using popular keywords is the best approach.
Yet, it might not be the best strategy for effective small business SEO. A good starting point is to look at your competitor's website.
What keywords are they using? How are they reaching their local audience?
The best strategy is to choose long tail keywords your customers may search for. This approach will help limit your chances of competing against businesses at the national level.
2. Choose Quality over Quantity
Many business owners tend to focus on quantity instead of quality when it comes to their web content. The truth is that quality wins the game. Search engines rank websites based on content relevancy and quality in regards to the search term.
Try to answer customer questions in your articles and blog posts. This could land your content on a Google Snippet.
Search engines will highlight this result and place it at the top of their results. High-quality relevant content will bring more organic traffic to your site.
3. Get the Best Out of Your Google My Business Account
Claiming and optimizing your Google My Business account is a must to improve your online visibility. Google offers you the option to update your contact details, upload photos, and add relevant information.
You can optimize your Google My Business page by using relevant keywords in your business description. Updating your profile can help you secure a spot among the top three local businesses in mobile search.
4. Don't Underestimate the Power of Keyword-Rich Titles and Tags
Search engines prefer websites with a lot of information. Titles and tags work hand in hand with your content. If you don't use the right titles, search engines may not understand what your content is about.
You should use relevant keywords in your titles and tags. Just make sure you don't overdo it. Keywords are meant to work as a guide for the search engine bots.
5. Claim Your Business on Review Websites
Word of mouth is more powerful than business owners think. Over 80 percent of customers seek recommendations before making a purchase.
Claiming your business profile on review sites will improve your online presence. You should optimize these profiles and provide accurate information to your customers.
Also, don't hesitate to engage with your audience on these platforms. Replying to customers' messages and reviews will boost your local online exposure and reputation.
6. Optimize Your Images
You may think that compressing your images to reduce page loading speed is enough to improve your ranking. But that isn't the only way to optimize your site. Search engines are now featuring relevant images in their search results.
Google and other search engines use image titles to determine search term relevance. You should include local search terms in your image titles to optimize your site.
7. Add a Google Map to Your Website
Adding a Google Map to your contact page can do more than just tell your customer about your location. Search engines will use this information to rank your website.
Remember that search engine algorithms look for relevant and quality content. Providing more details about your business will bring more organic traffic to your site.
8. Register Your Business on Online Directories
Your potential customers may search on Google or any other search engine. Yet, that isn't the only way they can learn about your business.
You should register your business in as many online directories as you can. Make sure to keep accurate information on all your listings.
9. Optimize Your Website for Mobile Devices
Did you know that four out of five consumers use mobile devices to search for local information? Is your website optimized for mobile? If not, you should do it as soon as possible.
Optimizing your site for mobile devices will help your ranking because search engines prioritize mobile-friendly websites. Also, it will help you secure potential customers who search for your business or services online.
Remember that many prospects will base their decision on what they find online. You have to make sure your business information is available to them, no matter what device they use.
Will Implementing the Right Local SEO Strategies Help Your Small Business Grow?
Yes, using the right local SEO strategies can help your small business grow. Every business has its audience and brand voice. It's important to take both into account when you develop your local SEO plan.
What does your audience need? How can you solve their everyday problems?
These are some of the questions that can guide your content creation and site optimization plan. Using local business SEO strategies will help improve your online visibility and tell your story.
Focus on telling your customers what makes you different and how you can help them. We're confident that applying our simple optimization strategies will help you generate those local leads you need to grow your business.
Want to improve your online presence using local business SEO? We can help. Contact us today to learn more about our services!