5 Incredible Website Design Trends for Small Business Owners in 2019

It takes less than one second for people to form an opinion about your business's website. What kind of impression is your website making?

Are you happy with the design of your website at the moment, or are you in need of a makeover?

Before you start looking for someone to revamp your website, it's important to know exactly what kind of changes you want to make and what types of design elements are most popular right now.

Read on to learn about five of the best small business website design trends that business owners ought to know about. 

---

​Importance of Good Small Business Website Design
Good website design can give small businesses a huge advantage over their competitors. The following are some of the greatest benefits of good design for small businesses:

• Establish a strong online presence
• Reach a wider audience and increase sales
• Make sure people can find you using local search
• Learn more about your customers and their preferences
• Improve the credibility of your business
• Set yourself apart from your competition
• Promote your business more efficiently
• Professionalize your business's brand 

Good website design can also help you get more referrals. Did you know that 57 percent of people said that they would not recommend a business to a friend if they had a poorly designed website?

Top 5 Small Business Website Design Trends
Clearly, it's important for small business owners to make website design a priority. A big part of prioritizing website design is staying informed about the latest trends.

Listed below are five of the latest design trends you ought to keep in mind when you're thinking about revamping your website:

1. Video
Video is one of the most popular design tools for businesses, and it's only going to get more popular in the near future.

There are lots of different ways that you can use video to enhance your website, including the following:

• Use a video to introduce yourself and your business
• Use videos to showcase your products or demonstrate how they work
• Share videos of client testimonials
• Use videos to educate your clients on topics related to your business
• Share videos that showcase the culture of your company
• Many businesses are also using videos in unique ways, such as putting them in the header of their homepage. You can use them on your landing page, too.

Videos increase conversions in a significant way, and they're a great tool to show people what your business is about and what makes it special.

2. Parallax Scrolling
Parallax scrolling is not exactly a new trend. It's become increasingly popular recently, though, and you're likely to see more businesses using it on their websites in the future.

Parallax scrolling involves background images moving more slowly than the images in the foreground when you scroll through a website.

This effect does a great job of catching users' attention and creating the illusion of more depth on a webpage. Three-dimensional images have become more popular, too, and parallax scrolling allows you to use the 3D trend in a new and exciting way.

When you use it the right way, parallax scrolling creates a more dynamic experience for your users and can increase the amount of time they spend on your site. Isn't that what every business owner wants?

3. Horizontal Scrolling
Another popular scrolling trend is horizontal scrolling.

Major businesses like Apple and Starbucks have started implementing horizontal scrolling on their websites, and you're going to see lots of other modern businesses doing the same.

Horizontal scrolling is a unique feature that catches people's attention and makes a great impression. People may also spend more time on your business's website if you start using horizontal scrolling. This, in turn, can improve brand recognition and lead to more sales. 

If you're not sure how to use horizontal scrolling on your website, consider using it in an intuitive way. For example, you can use it to help people navigate the timeline showing the history of your company.

4. Responsive Design
If you haven't worked with a designer to make your business's website design more responsive, now is the time to do so. Responsive design is crucial in 2019, and it's going to be even more important moving forward.

These days, people perform many, if not all, of their online searches on their smartphone or tablet.

When they click on the results that show up from their searches, they need to be able to navigate the websites easily no matter what kind of device they're using. Nobody has time to pinch and pull on their screen to try and figure out what a business opens or how much their products cost.

A non-responsive website doesn't just make your customers happy, though. It can also cause search engines to start penalizing your site.

If your search engine rankings are important to you (and it should be), you need to focus on responsiveness.

5. Detailed Navigation
Finally, detailed navigation is all the rage in 2019. It's all about eliminating the guesswork and making websites as easy as possible for people to use.

Detailed navigation helps people to find the products or information that they need more easily.

The more efficient the search process is on your website, the more satisfied people will be, and the more likely they will be to visit your website again in the future.

Detailed navigation also helps you to highlight specific products or services and guide users to the areas of your website that you really want them to see.

Start Improving Your Website Design Today
Now that you know more about the year's most popular small business website design trends, are you interested in adjusting your website to include some of them?

Do you know how to implement these changes on your own? If not, you definitely ought to hire a website designer to help you.

After all, you don't have time to learn how to redesign your website when you've got a business to run!

If you need help changing the design of your website, we're here to help at SMB Webworks. Contact us today to learn more about our services or to schedule a consultation.