Looking to help your small business grow and prosper? Find out why you need web development services to make your small business more successful!
You're a smart business owner. You know how to offer great services to your customers, and you know how to show your customers what you offer.
But when it comes to web development?
You may know how to avoid critical web design mistakes, but you don't actually know what you should be doing instead.
Or, worse still, you figure your business value can translate through terrible web design.
If you're neglecting your web development or think you don't need it, here are six crucial reasons that your small business needs great web development in order to thrive.
1. Makes Navigation Easy
You sell women's clothing, and you've attracted a visitor. Great! Better still, they're looking for a pair of red pumps, which you definitely sell.
So, your visitor checks your dropdown menus. And they look. And look. And look some more. But try as they might, they cannot find a pair of red pumps.
Guess what? That user isn't going to buy a pair of shoes from you.
That one user isn't alone in their frustration. 94% of consumers say that easy navigation is the most important feature of a website.
Your site achieves this through superior web design--after all, web design is innately concerned with how your site is laid out (and thus how easy it is to navigate).
2. It's All About the User
Let's be honest: your site is not for you.
Yes, it's the expression of your business idea, and yes, it's a tool that you own. But that tool isn't geared towards you--you're not selling to yourself. Your site is a marketing tool designed to attract users.
For this reason, at its core, web development is all about the user and what you can do to keep them happy.
Once you realize this about web development, it's a lot easier to put it into action. That psychological shift translates to other marketing efforts as well--and your site visitors will be able to tell the difference.
3. Need for Speed
According to 2018 research, 53% of users will leave a page that takes longer than three seconds to load--which is a big issue, considering that the same research found that most pages load in about 15 seconds.
How can web development help?
For one thing, you can optimize your page load speed. How? By being smart with your graphics. Minimalist, sleek graphics load faster than complex designs, and smaller image files are easier to load than large ones.
And don't worry--you don't need to sacrifice quality for speed. If anything, this exercise will help you be intentional about how your site is designed--use graphics and color where it matters most, to make an impact rather than just to fill space.
The best way to go about this? Communicate to your web developer that you want maximal impact with maximum page speed. They can work with you to create a site that's enjoyable to navigate, visually and functionally.
4. Build Your Brand
Your brand is your company identity. It tells your customers who you are and what you have to offer them that no other business can.
Without brand building, it's difficult to put your finger on the pulse of your business. And without a clear brand identity, your customers will have the same issue.
Web development plays a huge role in defining who you are in the online world. Everything, from the graphics and fonts you choose to the layout of your site to the presentation of your services plays a role in building brand identity.
5. User Engagement
Once upon a time, businesses existed only in the physical world, as brick-and-mortar storefronts with physical goods and real live salespeople. Back then, businesses had an easier time engaging customers because their salespeople could interact with people in real time.
These days, users and salespeople are invisible. But that doesn't mean you can't maintain a good rapport with your user.
The first step is superior web development. It's a way to start the conversation without needing words--your web design evokes a certain psychological response from your user, something that makes them want to stay or go by telling them who you are at a glance.
Plus, there's no time limit on when or how long you can engage with users. It's all up to your site.
And if you neglect your web development? First impressions matter and users may not give you the chance to make a second impression.
6. Prove Your Reliability
Finally, web development is a way of showing your customers that you're reliable.
The Internet users of today are inundated with websites. They know how to judge a good website from a questionable one, usually at a glance.
As such, the way that your business represents itself online is vital to attracting (and keeping) customers.
With the help of skilled web developers, you can put your best foot forward by creating a beautiful, easy-to-use website that still shows your credentials and capacity for offering high-quality services to savvy customers.
Does Your Business Need Web Development?
If your business has been neglecting web development, it's high time to start singing a different tune. We can help.
If you have no clue where to begin, read this post on how to hire a great web designer.
Ready to dive in? We offer affordable web design solutions for marketing websites and e-commerce sites just like you. If you already know what you're after, we're ready to kick off the conversation. Use our contact page to get in touch.